Category Archives: Uncategorized

Getting User and Customer Feedback: Should You Conduct Guerrilla User Research or Not?

Here’s a question that I often encounter when helping companies conduct user research: Designers, product managers, and sometimes front-end developers will come to me and say: We’ll do some guerrilla/DIY user research to validate this design idea.

Just in case you mistake this for Chairman Mao’s Guerrilla Warfare — guerrilla user research refers to informal, small-scale, on-the-fly user research, typically conducted by non-UX-professionals to validate product design.

It’s a big part of the so-called lean UX process, an approach that has gained much popularity with the advent the lean start-up movement. Continue reading

How Did Bad User Experience Ruin a Once Promising Start-Up?

Ever wonder the role of user experience in relation to business results? Read what the failed founder of Wasabi — the key competitor and the first mover relative to Mint.com — said about why Mint killed Wasabi:

I particularly like what the founder of Wasabi said:

“Focus on what really matters: making users happy with your product as quickly as you can, and helping them as much as you can after that. If you do those better than anyone else out there you’ll win.”